The UPCYCLE Plastics project has officially started its journey. On 8–9 October 2025, the consortium gathered at the Bio Base Europe Pilot Plant (BBEPP) in Ghent, Belgium, to mark the launch of this ambitious four-year Horizon Europe initiative. The two-day Kick-Off Meeting brought together partners from academia, industry, and innovation centres to align on the project’s mission, objectives, and first milestones.